John Daly Inc. International

Jaguar Reveal

John Daly Inc. played an integral part in the reinvention of the Jaguar image. By creating an overwhelmingly hip, distinct, and ultra-sleek arena for this corporate event unveiling the All-New 2003 Jaguar XJ, John Daly Inc. helped to redefine the Jaguar name.

Walls of black spandex and unique black cubes with aluminum accents gave the event space a simple, stylish feel, while three long sheets of custom-shaped aluminum floated throughout the room, eventually becoming one fluid road of strong metal. Each dining table was seemingly molded from black spandex, and guests sat on uniquely covered stools that complimented the high tables.

As a promotional video of the new Jaguar was being shown on an explosive white spandex screen, the crescendo of tension built throughout the room. Suddenly, at the apex of anticipation and energy within the video and the room, the screen burst open, and the New Jaguar XJ rolled from a ramp into the room full of astonished guests, exposing the opulent new vehicle in all its grandeur. In this corporate event, John Daly Inc. once again performed an important role in the corporate delivery of unconventional thinking.